KEHADIRAN STARBUCKS SEBAGAI LAMBANG KAPITALISME AMERIKA SERIKAT DI TIONGKOK
Keywords:
Starbucks, Conscious Capitalism, Impact of Starbucks Presence in China, Consumerism Culture
Abstract
This paper discusses the impact of Starbucks presence as a style of Western capitalism in China through the analysis of Conscious Capitalism developed by John Mackey and Professor Raj Sisodia. The glory of Starbucks in China has started since the opening of its first outlet in 1999. The high level of consumerism in China is the reason behind the success and glory of Starbucks capitalism in China. In contrast to other patterns of consumerism and business capitalism, which tend to cause economic, ecological and humanistic crises, in this paper the author argue that the presence of Starbucks in China has a positive impact. This can be proven by the application of the principles of Conscious Capitalism by Starbucks in the midst of the flow of Chinese consumption, consumerism and capitalism. The principles of conscious capitalism applied by Starbucks are; (1) higher purpose; (2) stakeholder orientation; (3) culture orientation; and (4) conscious leadership.
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Bocock, Robert. (1993). Consumption. London: Routledge.
China Food and Drink Report. (2019). “Food & Beverage Industry China Reports Titles” [Online] Tersedia dalam https://www.dccchina.org/china-reports-2/food-beverage/ [Diakses pada 23 April 2021].
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Dudeja, Kinshuk. (2019). “Conscious Capitalism - Going beyond Profitability and Shareholder Value” [Online] Tersedia dalam https://www.linkedin.com/pulse/conscious-capitalism-going-beyond-profitability-value-dudeja/ [Diakses pada 15 April 2021].
Elfick, Jacqueline. (2011). “Class Formation and Consumption among Middle-Class Professionals in Shenzhen” dalam Journal of Current Chinese Affairs, 40 (1): 187-211.
Gennari, Pierto. (2015). “FAO Statistical Pocketbook: Coffee 2015” dalam Food and Agriculture Organization (FAO) of the United Naitons. New York: UN Report.
Gregoire, Kent. (2021). “The Four Tenets of Conscious Capitalism” [Online] Tersedia dalam https://blog.eonetwork.org/2021/01/the-four-tenets-of-conscious-capitalism/ [Diakses pada 19 Juni 2021].
Hersh, Garret. (2016). “Cultural Implications of Starbucks Consumption in China: Why do Chinese Have a Latte on their Mind?”. Mississippi: University of Mississippi.
Jap, W. (2010). “Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands” dalam Journal of International Management Studies, 5(1): 183-192.
Lin, E. dan Roberts, M. (2007). “Global Brands Without Ads? Starbucks in Taipei: Insights in High Level Customer Satisfaction” dalam Journal of Advertising and Public Relations, 28: 78-112.
Lin, En-Ying. (2012). “Starbucks as the Third Place: Glimpses into Taiwan's Consumer Culture and Lifestyles” dalam Journal of International Consumer Marketing, 24 (2): 119-28.
Liu, S., Smith, J., Liesch, P., Gallois, C., Ren, Y. dan Daly, S. (2011). “Through the Lenses of Culture: Chinese consumers’ Intentions to Purchase Imported Products” dalam Journal of Cross-Cultural Psychology, 42(7): 1237-1250.
Mackey, John dan Raj Sisodia. (2014). Conscious Capitalism. USA: Harvard Business School Publishing Corporation.
Migone, Andrea. (2004). “Hedonistic Consumerism: From Want-Satisfaction To Whim-Satisfaction”. Department of Political Science: Simon Fraser University.
Simon, Bryant. (2009). Everything but the Coffee: Learning about America from Starbucks. Berkeley: University of California.
Starbucks. (t.t). “About Starbucks in China” [Online] Tersedia dalam https://www.starbucks.tt [Diakses pada 15 Oktober 2020].
Starbucks. (2018). “Starbucks Deepens its Commitment to China by Creating Pathways Out of Poverty for 50,000 Farmers and 6,000 Children in Yunnan Coffee Farming Communities” [Online] Tersedia dalam https://www.starbucks.com.cn/en/about/news/starbucks-creates-pathways-out-of-poverty-in-yunnan-coffee-farming-communities/ [Diakses pada 25 April 2021].
Starbucks. (2019). “Serving the Community” [Online] Tersedia dalam https://www.starbucks.com.cn/en/about/responsibility/serving-the-community/ [Diakses pada 7 Mei 2021].
Su, Allan Y., Wen-Bin Chiou, dan Ming-Hsu Chang. (2016). “The Impact of Western Culture Adoration on the Coffee Consumption of Taiwan: A Case Study of Starbucks” dalam Asia Pacific Journal of Tourism Research, 11 (2): 177-187.
Wang, Helen. (2012). “Five Things Starbucks Did to Get China Right” [Online] Tersedia dalam https://www.forbes.com/sites/helenwang/2012/08/10/five-things-starbucks-did-to-get-china-right/?sh=2c99eb953af2 [Diakses pada 3 Mei 2021].
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Published
2021-08-08
How to Cite
Pramudia, P. S. (2021). KEHADIRAN STARBUCKS SEBAGAI LAMBANG KAPITALISME AMERIKA SERIKAT DI TIONGKOK. Indonesian Journal of International Relations, 5(2), 218-240. https://doi.org/10.32787/ijir.v5i2.218
Section
Articles
Copyright (c) 2021 Indonesian Journal of International Relations
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
