DIPLOMASI BUDAYA KOREA SELATAN TERHADAP INDONESIA MELALUI DRAMA KOREA BERTEMA KELUARGA TAHUN 2021-2023
Keywords:
culutral diplimacy strategies, family-themed Korean dramas, South Korean cultural diplomacy
Abstract
This article analyzes South Korea's cultural diplomacy towards Indonesia through family-themed Korean dramas in 2021-2023. Family-themed Korean dramas play a role in building a positive image of South Korea and strengthening cultural ties between the two countries. This article uses Patricia Goff's theory of cultural diplomacy, namely connection, consistency, and innovation, in the production and distribution of family-themed Korean dramas. The method used is qualitative with literature study, interviews, and content analysis. The results of the research show that family-themed Korean dramas not only convey universal family values, but also introduce Korean culture to Indonesian audiences, including language, food, and traditions. Family-themed Korean dramas have succeeded in increasing understanding of Korean culture in Indonesia, creating a consistent positive image, and innovating in digital distribution. This success strengthens bilateral relations between South Korea and Indonesia through an effective cultural diplomacy strategy.
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References
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Creswell, W. J., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative and Mixed Methods Approaches. (Fifth). California: Sage Publications, Inc.
David, M. “Diplomasi Budaya dan Hallyu dalam Pertukaran Pelajar Indonesia-Korea”, dalam Maman, M., dkk. (ed.) Budaya Hallyu Korea. Pusat Studi Korea Universitas Gajah Mada. Yogyakarta. 2013.
Fauziah, E. (2024, June 25). Pengaruh Drama Korea terhadap Kebiasaan Makan serta Kuliner di Indonesia. Kumparan. https://kumparan.com/enisfauziah28/pengaruh-drama-korea terhadap-kebiasaan-makan-serta-kuliner-di-indonesia 230WFOOZXrb/3
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Fresh Kimchi Salad (Geotjeori) - Beyond Kimchee | Recipe in 2024 | Fresh kimchi, Kimchi, Korean side dishes. (2023, June 12). Pinterest. https://id.pinterest.com/pin/888546201509597910/
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Hometown Cha-Cha-Cha - Picture (Drama, 2021, 갯마을 차차차). (2022, July 31). https://id.pinterest.com/pin/984036587305008735/
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https://www.facebook.com/CNNIndonesia. (2024, February 9). Sinopsis Welcome to Samdal-ri, Cinta Masa Kecil dengan Beda Mimpi. Hiburan.
https://www.facebook.com/detikcom. (2006, April 3). Ketua DPR: Kunjungan ke Korsel Karena Diundang. Detiknews. https://news.detik.com/berita/d-569469/ketua-dpr-kunjungan-ke korsel-karena-diundang
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Khoiri, A. (2018, March 18). Perjalanan Drama Korea: dari Alat Pemerintah Jadi Budaya Pop. Hiburan. https://www.cnnindonesia.com/hiburan/20180313183656-220 282703/perjalanan-drama-korea-dari-alat-pemerintah-jadi-budaya pop
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Kuwahara, Y. (2014). The Korean Wave: Korean Popular Culture in Global Context. New York: Palgrave Macmillan. Dikutip September 20, 2024
Lamont, C. (2015). Research Methods in International Relations. SAGE Publications.
Little Women (TV Series 2022) - Episode list - IMDb. (n.d.). IMDb. https://www.imdb.com/title/tt21828868/episodes/?ref_=tt_eps_sm
“Move to Heaven” Episode #1.1 (TV Episode 2021) ⭐ 8.5 | Drama. (2021, May 14). https://www.imdb.com/title/tt12478536/?ref_=ttep_ep1
Nly. (2021, August 28). Sinopsis Hometown Cha Cha Cha yang Dibintangi Kim Seon-ho. Hiburan. https://www.cnnindonesia.com/hiburan/20210828124842-220 686702/sinopsis-hometown-cha-cha-cha-yang-dibintangi-kim seon-ho
Nye, J. S. (1990). Soft power. Foreign policy, (80), 153-171.
Prasanti, R. P & Dewi, A. I. N. (2020). Dampak Drama Korea (KoreanWave) terhadap Pendidikan Remaja. Lectura: Jurnal Pendidikan, 11(2), 256–269. https://doi.org/10.35979/alj.2020.02.60.53
Ramadhania, K. (2023). KEBIJAKAN SPECIAL STRATEGIC PARTNERSHIP KOREA SELATAN TERHADAP HUBUNGAN BILATERAL DENGAN INDONESIA DI BIDANG SOSIAL DAN BUDAYA TAHUN 2020-2022 [Skripsi, UIN SYARIF HIDAYATULLAH JAKARTA]. In PROGRAM STUDI ILMU HUBUNGAN INTERNASIONAL. https://repository.uinjkt.ac.id/dspace/bitstream/123456789/74421/1 /KHALILA%20RAMADHANIA.FISIP.pdf
Yoon, T.J., & Yong, J. D. (2017). The Korean Wave: Evolution, Fandom, and Transnationality
Published
2025-02-26
How to Cite
Adisti, R., & Konety, N. (2025). DIPLOMASI BUDAYA KOREA SELATAN TERHADAP INDONESIA MELALUI DRAMA KOREA BERTEMA KELUARGA TAHUN 2021-2023. Indonesian Journal of International Relations, 9(1), 52-79. https://doi.org/10.32787/ijir.v9i1.658
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Articles
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